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Sales and Marketing

With D&B Sales and Marketing Solutions, you can create a single view of your customers and meet your objectives.

  • Benefits
  • Product list

  With D&B’s Sales and Marketing Solutions, you can:

  • Maximize revenue growth by:
    • Identifying new markets
    • Identifying your best customers and finding similar prospects
    • Increasing response rates
    • Retaining customers
    • Uncovering up-sell and cross-sell opportunities
  • Contain costs to maximize ROI by targeting customers who are most likely to respond, buy, and pay
  • Maximize resources by aligning sales and service efforts with customer revenue potential
  • Close deals faster with dynamic in-depth contact details and other critical prospect information
  • Increase efficiency through automated lead distribution and territory management
  • Comply by validating the identity of prospects.
  • Business Directories
    Get key business information on thousands of companies in various industries and geographic locations.  
  • Family Tree Finder
    A comprehensive, web-based research tool that can identify an organization’s global corporate family tree with their unique D&B
    D-U-N-S® Number.
  • First Research
    Industry intelligence that will keep your sales and marketing team on the pulse of every deal at each stage of the sales cycle.
  • Global Reference Solutions
    The single most accurate source of information on 100 million businesses worldwide that can be used for fraud detection, research, market and sales profiling, strategy and planning, and more.
  • Hoover's ®
    Comprehensive business information for professionals in sales, marketing, business development and other fields who need intelligence on U.S. and global companies and industries.
  • Market Insight
    A powerful online analytical tool that integrates customer files with D&B’s global marketing data, focusing on three main business needs: acquiring new customers, growing existing customers and retaining existing customers.
  • Market Insight Lite
    This pared-down version of Market Insight provides the same powerful functionality as Market Insight and lets you perform simple analytics and analysis by combining your own customer data with our database.  
  • Marketing Prospect List
    Multi-sourced information on millions of businesses ranging from large public corporations to small, privately owned firms.
  • Optimizer
    Transform your customer and prospect data into up-to-date, accurate, visual, and actionable commercial insight, enabling a clear view of your customers and prospects across multiple systems.
  • Selectory ®
    Helps sales and marketing professionals find new customers and grow sales by building targeted lists, profiling existing customers and finding hidden sales opportunities.