| The Power Behind Quality Information
DUNSRight® is why our customers can be confident
about their critical business decisions.
We define data quality by asking ourselves four questions:
1. Is the data accurate?
2. Is the data complete?
3. Is the data timely?
4. Is the data globally consistent?
To answer these questions, we take our data through
a process we call DUNSRight®, in which we collect,
aggregate, edit, and verify data from thousands of sources
daily so that our customers can use the information
to make profitable decisions for their businesses. Our
ability to turn an enormous stream of data into high
quality business information is what sets us apart from
our competitors.
The foundation of DUNSRight® is Quality Assurance,
which includes over 2,000 separate automated checks,
plus many manual ones, to ensure the data meets our
high quality standards. In addition, five quality drivers
work sequentially to collect and enhance the data.
The process works like this:
- Global Data Collection brings together data from
a variety of sources worldwide.
- We integrate the data into our database through
our patented Entity Matching, which produces a single,
more accurate picture of each business.
- We apply the D-U-N-SŪ Number as a unique means
of identifying and tracking a business globally through
every step in the life and activity of the business.
- We use Corporate Linkage to enable our customers
to view their total risk or opportunity across related
businesses.
- Finally, our Predictive Indicators use statistical
analysis to rate a business' past performance and
to indicate how likely the business is to perform
that same way in the future.
The output of this extensive process? High quality
business information embedded in our solutions that
customers rely on - not just to be sure - but to be
"D&B Sure.™"
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