Optimizer will enable you to see all of the possibilities in your data.

• Acquire :
  Identify qualified prospects who look like your most valuable customers. Improve market segmentation and increase campaign response rates. Implement marketing and sales efforts much faster than you do today.
  
  
• Retain and Service :
  Integrate customer information across multiple internal systems to monitor and improve customer satisfaction. Identify the highest value customers at risk for defection so you can take action to retain existing business. Increase customer satisfaction by targeting the right customer with individualized and appropriate solutions.
  
  
• Grow :
  Maximize revenue growth and ROI by uncovering cross-sell and upsell opportunities more effectively. Get more visible insight on all your customer business relationships including single-location companies and Canadian and global enterprises.

Optimizer cleanses and identifies information from your own customer and prospect data and enriches it with a wealth of business insight, enabling a single customer view.

• Understand Canadian and international customers more completely with best-in-class global cleansing.Automated standardization and correction of customer data, address verification, and mail deliverability indicators improve response rates.
• Identify your commercial customers so that you can sell and market more effectively.Identifying (matching) increases campaign efficiencies and increases your confidence in customer records by detecting similarities in incoming data to more accurately combine it into a single business record.
• Enrich customer data to add insight and show previously hidden up-sell and cross-sell opportunities.Additional information from D&B provides a multidimensional, segmented customer view and increases the business value of your customer information.
• See more with the Optimizer Dashboard.Viewed through a convenient online portal, the Optimizer Dashboard shows everything in your customer file at a glance, including geographic, industry and other data distributions providing immediate analysis of your customer information.
• Act sooner with Consolidated Data Insight Reports. Pinpoint where and how to act using online Data Insight Match Reports. These actionable reports show the quality of your customer data in an easy-to-read format.
• D&B has the world's largest single source of local and global business information, letting you recognize more businesses in your databases than any other company.