With D&B Marketing Analytics Solutions, you can:

• Understand and predict how your customers and prospects behave
• Acquire new prospects and quickly convert them to customers
• Gain the insight to only target the right prospects
• Keep your high-revenue customers
• Identify which customers are likely to churn in the future
• Better cross-sell and up-sell your best customers
• Get the highest return on marketing investment by using the right campaigns and mediums

 DUNSRight® is our comprehensive and rigorous process that transforms business information — yours and ours — into insight that helps make your important business decisions.

The D&B global database is the largest single source of local and global business information, providing insight on more than 140 million business records.

The D&B Predictive Sciences & Analytics Team is an experienced group of professional econometricians, statisticians, database architects, and project managers who consult with leading companies and develop custom predictive scores for multiple industries around the world.