With D&B’s Market Insight, you can:

• Understand your customers by their value, frequency, churn and lifetime value
• Gain more insight by overlaying the in-depth data D&B holds on those very same
  customers
• Integrate data from third parties to give you the most comprehensive view possible
• Identify prospects that are most like your best customers
• Identify your most valued customers and those that are the riskiest to service
• Prime your sales force to enter new markets with confidence
• Download software directly from D&B to your laptop or desktop — not to your company’s server — and access the application through any standard Internet browser
• Understand corporate relationships within a family tree to rank prospects and identify cross- and up-sell opportunities

 D&B’s Market Insight gives you:

• A team that works with you every step of the way, showing you how to get the most out of your data
• A Web-based user interface
• Custom banding on numeric selectors and through the use of Virtual Variables can import data on the fly.
• The ability to configure territories in conjunction with Microsoft MapPoint
• Offer Latitude/Longitude data
• The ability to input SIC codes directly or import them in a text file list
• Market Insight’s Venn Diagram functionality for simple grouping capability
• Market Insight’s DUNS transformation tool to easily pull back linked family members.
• The ability to include/exclude/flag customer records
• Look up a business
• Penetration analysis on business family trees
• The ability to save information in numerous file formats
• Penetration analysis

De-duplicate records between queries

• Access to all U.S. and Canadian single sites and 20 million globally linked marketable records
• Access to all global single sites and 48 million linked marketable records
• 1-800 number support — 8 a.m. – 8 p.m. EST, M-F