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Custom Market Segmentation

Are you looking for an easier and more effective way to target your marketing to the right customers?
D&B Custom Market Segmentation is a marketing analytics solution that combines your customer and prospect information with our industry-leading insight. Our analytics team studies the data and delivers detailed segmentation analysis reports and insights, along with scored customer/prospect files. With this detailed information, you can immediately target your marketing efforts and improve your bottom line.

  • Benefits
  • Features

 With D&B’s Custom Market Segmentation, you can:

  • Target the right market at the right time
  • Create customized marketing strategies
  • Optimize allocation of marketing resources
  • Achieve higher response rate at lower costs
  • Increase your ROMI

DUNSRight® is our comprehensive and rigorous process that transforms business information — yours and ours — into insight that helps make your important business decisions.

The D&B global database is the largest single source of local and global business information, providing insight on more than 140 million business records.

The D&B Predictive Sciences & Analytics Team is an experienced group of professional econometricians, statisticians, database architects, and project managers who consult with leading companies and develop custom predictive scores for multiple industries around the world.